My Role
Market research, Visual merchandising design, Corporate communications
Skills / Tools
3D modeling, Rhino, Adobe Illustrator, Adobe Indesign
Duration
Summer 2023
Team
Retail Design & Development Center (North America)
Overview
1) Apply and modify graphics from global brand direction to documents for production of 2024 MAC launch unit for Valentine’s Day and Lunar New Year
2) Create disruptive, playful makeup fixtures that will grab attention of the brand customer and invite interaction with the products.
Produced launch-ready graphic assets and brand-aligned visual guidelines for a 2024 MAC product release.
Developed experience-driven merchandising concepts with a focus on customer engagement and brand consistency.
Produced essential stakeholder documentation for seamless industry transition and production hand-off.
Utilized Rhino CAD software to design and 3D render innovative concepts.
Project 1
IN STORES FEB 2024
OBJECTIVES
2024 MAC launch unit for Valentine’s Day and Lunar New Year
Apply and modify graphics from global brand direction to the approved typesafety
Apply correct SRPs for each product/language variant
Create routing master and release approved art for production
LANGUAGE VARIANTS
US English (single language)
US Spanish (dual language)
US Chinese (dual Language)
Canada English (single language)
Canada French (single language)
Canada Chinese (dual language)
Examples:
RENDERINGS
Project 2
OBJECTIVES
Create disruptive, playful makeup fixtures that will grab attention of the brand customer and invite interaction with the products.
The units should be on brand, and have room for visual & written storytelling that capture the inspiration of the products.
OVERALL TASK
2 temporary countertop units to hold product testers
Unit 1: Lip
Lipstick (24 shades)
Lip Balm (8 shades)
Lip Liner (8 shades)
Unit 2: Face, Cheek, Eye
Stay Tuned Liquid Foundation (24 shades)
Plantscription Liquid Foundation (8 shades)
Concealer (4 shades)
Pressed Powder (1 shade)
Refining Powder (6 shades)
Powder Blush (4 shades)
Gel Blush (2 shades)
Ginzing Mascara (1 shade)
Lash Primer (1 shade)
Fringe Benefits Mascara (2 shades)
Eye Shadow (6 shades)
Eye Lining Pencil (8 shades)
DESIGN LIMITATIONS
Use sustainable materials when possible
Size constraints
W: 24in
L: 10in
H: 18in
CONCEPT 1
Research/Inspiration
Simple structure
Attention grabbed from graphics
Exploration
Vibrant nature imagery
Make use of model photography
Recycled materials
Ideation
Rendering
CONCEPT 2
Research/Inspiration
Organic structure
Multi-level
Rounded edges
Exploration
Subtle nature imagery
Simple graphics
Natural materials
Ideation
Rendering
CONCEPT 3
Research/Inspiration
Dynamic structure
Multi-level
Variety of product orientations
Exploration
Simple, but vibrant
Color inspiration from nature and product shades
Ideation
Rendering
Takeaways
With Project 1, I really got to experience the design process in a Fortune500 company. Before this internship, I was used to playing a role in the entire design process, but this project especially taught me how to work within the constraints of a task. With a large company like Esteé Lauder, I saw how different teams can work together to hand off parts of projects to achieve an end result.
